Green Credentials

The UK Energy Secretary said recently its "vital to cut emissions" but with the UK Government struggling to hit its own targets for kerbing greenhouse gas emissions, M247 has been considering the environment since it began trading in 2008 from a state of the art Manchester based data centre that is now one of Europes greenest and a model for many other data centres that follow its example.

Highly Efficient Climate Control

Servers work most efficiently and have a lengthened life cycle in climate controlled environments which have effective temperature, humidity and dust control. Utilising an innovative system that was completely designed by in-house engineers, M247 is continually improving its PUE (Power Usage Efficiency) which on average falls significantly below 1.2 and while other data centres offset their carbon footprint by initiatives such as planting trees, M247 adopts a real world attitude that saves at least 1000 tons of carbon dioxide per year. All of these claims can be substantiated by granular records sampled every five minutes and stretching back years to the point the system was commissioned.

By now its a well-known fact that data centres consume massive amounts of electricity and many have a carbon footprint that outweighs many trans-global airlines. M247 is supported by The Carbon Trust and its system design exceeds even their requirements. The system is monitored and regulated continually by bespoke software which again was designed by M247 engineers.

The system in operation at M247s headquarters does not rely totally on traditional refrigerant technologies but instead uses a more efficient adiabatic air-exchange system whereby sealed cold aisles prevent hot air mixing with the expensive cold air. An innovative monitoring system automatically switches to conventional refrigeration whenever predetermined climatic conditions require it to be switched in. The exhaust hot air is used to heat all of the office accommodation located above the datafloor and an additional improvement to circulation is gained by using highly efficient extraction fans that are integrated into the automatic control system.

M247 is actively collaborating with engineers from Cambridge University who are keen to develop a similarly efficient system. When M247 opens its second data centre in 2012, it hopes that the work done with Cambridge University will enable both parties to achieve even greater green credentials.

Green Communications

M247 is also active in other areas that make a difference to its emissions and whenever possible, meetings with key staff at its Kidderminster branch are carried out using video conferencing. Whenever its absolutely required to hold face to face meetings, staff commute between the two sites using a green car, a highly efficient Skoda that consumes very little fuel.


Further improvements to M247s sustainability are achieved by a recycling policy. Vast amounts of packaging arrive at the data centre every day and, rather than simply destroying this, M247 pays for its proper disposal at a local recycling centre.

Lighting and Renewable Energy

In an effort to continually improve on their achievements, noncritical lighting is on time switches throughout the various M247 buildings, indeed old luminaires will be eventually replaced either with LED or other efficient lighting technologies. Some of the roof area of its new data centre is south facing so photovoltaic cells are being considered as a viable source of renewable power.

Feeding The Grid

Further still, M247 guarantees power to all customers housed within its data centre. So, to achieve this continuity even during major power cuts, M247 has installed powerful diesel generators that have a strategic supply of fuel that can cope with lengthy outages. Testing these regularly means generating significant amounts of energy. In coordination with National Grid, these tests are scheduled for periods of high regional demand, reducing our impact on the Grid during these periods. This further lowers the carbon footprint of M247.

But Why Go To All Of This Trouble?

Obviously there are real benefits for the environment but all of this effort has an impact on the bottom line and with escalating electricity charges, being green these days also means being more profitable and thereby more competitive so M247 customers are the true winners.

Book a Tour

Often the best way to really see what we can do is to come and have a look around, meet our team and put us to the test. Contact us now to book a tour and see for yourself.

Download our Green Credentials PDF

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"I certainly would have no hesitation in recommending M247 for their prompt and professional customer support and competitive pricing.”

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